The Importance of Visual Communication

Visual Communication is incredibly important, especially when presenting. The majority of presenters use the “bullet point” approach thinking they are doing wonders for simplifying their message. They are right to a degree, but without a visual to backup the message, it’s left open to interpretation. The example below was used recently by Ryan at 37 signals while speaking with a group of web developers.

This bullet point for example:

  • I think we should build a house

This image shows how two people might interpret that single bullet point with no visual to back it up

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1 Response

  1. Very interesting way to illustrate how important graphics are in the non-verbal communication of the Web. I think I’ll use it when I’m teaching Visual Communication. Thanks alot for posting this.

    All the best,
    The Danish Designer

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